Will Anthony®

Who is Will Anthony®?

Will Anthony® Permanent Cosmetics was established in 1996 in a small office in Wayne, NJ. We never would have imagined then that we would end up as one of the biggest permanent makeup suppliers in America with a warehouse in sunny Florida.


For the first 18 years of its existence, the company concentrated on performing permanent makeup procedures on clients. Then in 2014, we started the training division of our company. We traveled the world teaching and demonstrating our signature Smoky Lash Enhancement® and building our brand. We then opened an advanced training center and our second permanent makeup studio in Port Charlotte, FL.


In 2018, we launched our online store. We pride ourselves on providing the best customer service, stocking the best products and providing the quickest fulfillment for our customers.

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